Marketing Services For NonProfits
Successful nonprofit marketing requires multidisciplinary talent in the areas of strategic planning, design, copywriting, website development and branding—just to name a few. Can you imagine adding all those hats to the ones you already wear? The good news is you don’t have to. The MadAveCollective has the expertise to plan your nonprofit marketing initiatives and the creative talent to execute them.
Click on a category below for details about the services we offer.
Logo Design
Does your logo need a new or updated look? Our branding experts and designers will help you take your organization’s visual brand to the next level.
Website Design
Your website is the hub for all of your nonprofit organization’s marketing initiatives. We can work within your existing platform to improve the look and streamline the navigation, or we can start fresh with a brand new layout that creates an impressive user experience.
Print Design
If it can be printed, we can design it for you, including:
- Fliers & Brochures
- Postcards & Invitations
- Direct Mail
- Letterhead & Business Cards
- Posters
- Cases for Support
Let us help build your brand.
Website Build
Many of the nonprofits we work with have websites managed by an internal or external IT team, creating a logjam of content that gets uploaded too late to be effective—if it gets uploaded at all. We’ll help you determine the best platform to build your new website on and make it easy for your marketing team to update the content as needed.
Social Media
One of the best ways your nonprofit organization can stay in front of your audience regularly is through a robust social media presence. You can use social media to:
- Share proof of the community need for your services
- Highlight successes your organization is achieving for those you serve
- Tell personal stories of your core constituents and forge an emotional connection
We’ll help you focus your social media strategy, build your audience on top-performing platforms, increase your social visibility and engagement, and track your social metrics. We can also streamline your social branding for a cohesive user experience across multiple platforms.
Seventy-six percent of people say it’s important to personally influence others to care about the causes they support and 55% of people who engage with nonprofits on social media take some kind of action to contribute (source).
Search Engine Optimization
Search engine optimization can be technical and complicated, but it’s crucial to getting donors, beneficiaries and volunteers to your website. We’ll evaluate your existing website for gaps in your SEO setup, make recommendations for bridging them, and implement the changes. Then, we’ll provide you with follow-up reporting so you can see the improvement in traffic and engagement. We’ll also recommend ways to maintain your SEO with an ongoing content plan.
Email Marketing
Your nonprofit organization can use email marketing to:
- Alert your audience to upcoming events
- Collect event registration information
- Solicit sponsorships
- Send newsletter updates
- Distribute pledge reminders
- And more
MadAveCollective can help you organize your email list, design email templates for regular and special communications, write the copy, set up your distribution platform, send your emails and track your results.
The Nonprofit Technology Network reports that email marketing results in 1/3 of online fundraising revenue for nonprofits.
Responsive Design
Think about how often you use your smartphone to browse the Internet, even when your laptop or desktop computer is within reach. Now, think about how often you find yourself on websites that don’t conform to the screen you’re using. It’s frustrating, right?
With the evolution of mobile Internet accessibility, responsive website design has become essential to a quality, consistent user experience. Responsive design is so important, in fact, that Google modified its search algorithm to favor mobile-friendly websites.
Responsive design is even more important in the nonprofit sector.
- More than 50% of people browse nonprofit websites on mobile devices
- 14% of donations are made on a smartphone or tablet
- Responsive websites have a 34% higher conversion rate
MadAveCollective can look at upgrading your existing website to a responsive design, or we can include responsive design in your new website build.
Let us help build your brand.
Video
Video is a highly effective marketing tool for nonprofit organizations. It gives you an opportunity to connect with your audience on a more personal level than any other medium. Through video, your audience can really see the important work you’re doing and hear testimonials from your board members and beneficiaries from a first-person perspective.
We’ll help you determine how your organization can use video to connect with donors and supporters. We’ll create the video from concept and storyboard to editing and packaging. We’ll implement a sound distribution strategy. And we’ll track metrics to prove your return on investment.
Here are a couple of stats about the importance of video in nonprofit marketing to keep in mind.
- 79% of donors cited online videos as the most useful marketing they experienced
- 57% of donors make a donation after watching a video
Let us help build your brand.
Printing Services
As a nonprofit organization, you have a lot of printed collateral, including brochures, business cards, letterhead and envelopes. And that’s before we start talking about annual appeal mailings, fundraising campaign support pieces and event invitations.
You’ve got enough on your plate without having to quote out all these print jobs and worry about the quality of the finished product.
The MadAveCollective can handle all your print needs from start to finish and help maintain consistency throughout all your collateral and ancillary materials.
Plus, our printing services are consistently 40% less expensive than other local printers. We can even manage your mailing services!
Let us help build your brand.
Your organization’s message is one of its most valuable assets. How that message is communicated can either inspire your audience to take action or leave them unmoved. We’ll work with you to refine your message and communicate the value of your work to your audience.
We offer copywriting services for:
- Website content
- Newsletters
- Emails
- Direct mail
- Video scripts
- Fundraising campaign materials
- Event invitations
- Grant proposals
- Social media
- Brand collateral and more
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