The Importance of Giving Tuesday

The Importance of Giving Tuesday

November 27, 2018

Giving Tuesday is a national movement to support nonprofit organizations at the start of the holiday season.

This important event allows organizations to connect with a new donor base that will hopefully continue to give financial support in the years to come. Online giving amounts tend to be higher, as well. In 2016, the median online gift was $178 while the median offline gift of less than $1,000 was $20 (source).

Locally, we have #givingtuesdayNWO, hosted by the Toledo Community Foundation, which raised more than $700,000 for area nonprofits in 2017.

Organizations registered to participate in this local fundraising initiative also have an opportunity to receive an unrestricted grant of $5,000.

MadAveCollective has worked with several participating organizations, including:

The full list of local organizations participating in #givingtuesdayNWO can be found here:

Any support you can give today is much appreciated.