Bethany House

Bethany House

Search Engine Optimization

Bethany House is an incredible organization that provides long-term shelter and support services to domestic violence victims and their children. But their website wasn’t being found by search engines, even by directly searching “Bethany House Toledo.”

MadAveCollective performed a search engine optimization audit and determined that some of their metadata and SEO settings were preventing the site from being crawled by search engines. Based on those audit results, we proposed and implemented several changes to improve the search engine rankings, including revising the existing content on their website for keyword density.

Getting Results

Those changes led to a 44% increase in traffic and a 61.7% increase in page view in just 30 days.

Those changes also boosted Bethany House to first-page search engine ranking for targeted keywords.